About

Strategy. Experience. Execution.

I build things — events, brands, systems, and the operational infrastructure that makes them run.

Background

My work sits at the intersection of experiential production, hospitality, and operations. I've built events from the ground up, managed complex institutional programming, launched a product-based brand, and designed the systems that keep all of it running.

What connects those things is a consistent orientation: I care about the experience people have, and I care about the operational discipline required to deliver it reliably. Those two things are not in tension — they reinforce each other.

"I care about the experience people have, and I care about the operational discipline required to deliver it reliably."

Joy Fidis

What I Do
01

Experiential Production

End-to-end event production — from initial concept and venue sourcing through vendor management, logistics, collateral design, and day-of execution. I've produced milestone ceremonies, recruitment programming, hospitality events, and brand activations.

02

Hospitality & Service Design

A background in hospitality informs how I think about every event and brand experience. The details that make a guest feel taken care of — the pacing, the environment, the communication — are the same details that make an event memorable.

03

Healthcare & Academic Operations

Managing event programming within a healthcare and academic institution requires a different kind of operational rigor — procurement processes, compliance considerations, faculty and administrative coordination, and the ability to navigate complex organizations.

04

Entrepreneurship

I founded and operate Sixteen Crowns, a spiritual lifestyle brand. Building a product-based business from zero — identity, product development, e-commerce, operations — is a different kind of work than client services, and it has made me a sharper operator in both contexts.

05

Creative Execution

I design event collateral, brand materials, and digital assets in-house. Creative work is not separate from operational work — it's part of how I deliver a complete, coherent experience.

What I'm Looking For

I'm interested in opportunities where experiential strategy, brand thinking, creative execution, and strong operations come together.